Free tool · 10 seconds · no sign-up
Homepage headline checker for B2B tech.
Paste the main line from your homepage. Benny reads it the way a busy buyer does: fast, skeptical, and allergic to buzzwords. You get a clarity score and what to fix.
How to use it
Three steps
- Copy the biggest line on your homepage, the one above everything else.
- Paste it in the box and click Check my headline.
- Fix what Benny flags, then run it again. Aim for 80 or more.
Nothing you paste is stored or sent anywhere. It all runs in your browser.
Headline checker
Try the example, or paste your own.
What Benny checks
How the score works
- Buzzwords
Words buyers skim past
About 70 common B2B terms, from “seamless” to “AI-powered platform”. Each one costs points, because your buyer has read it on a hundred other sites.
- Length
Eight seconds, tops
Headlines over 14 words lose points. A skimming buyer won’t finish a long one. Aim for 10 to 12 words.
- The buyer
About them, not about you
Headlines that never mention the buyer lose points. Say “you”, or name who it’s for: buyers, teams, engineers, founders.
- Proof
Specifics beat adjectives
If a headline leans on buzzwords with no number, customer type or concrete outcome, Benny tells you so.
Examples
Before and after
Made-up products, real patterns. Same product, same buyer, a line they’ll actually get.
- Before · observability tool
The AI-powered, end-to-end platform that empowers enterprises to unlock seamless, data-driven insights at scale.
- After
See why your app is slow, in one screen, before your customers notice.
- Before · lab equipment
Next-generation, best-in-class analytical solutions for the modern laboratory ecosystem.
- After
Get results from your samples in minutes, without sending them out.
Questions
FAQ
Is the headline checker free?
Yes. It runs in your browser, nothing is stored or sent anywhere, and there is no sign-up.
How is the score calculated?
Benny starts at 100 and takes points off for buzzwords (about 70 common B2B terms like “seamless” and “AI-powered platform”), for headlines longer than 14 words, and for headlines that never mention the buyer (“you”, or who it’s for, like “teams” or “engineers”).
What is a good score?
80 or above means a busy buyer will probably get it on the first read. Between 50 and 80, a few words are doing nothing. Under 50, rewrite it.
Does a high score mean my headline is good?
Not on its own. The checker catches jargon and length, but it can’t tell whether your headline is specific or true. A short, vague line can still score well. Use it as a first filter, not a final verdict.
Still stuck?
Send us your headline. We’ll tell you what we’d change.
Positioning and messaging is where most of our work starts.