How we work
Listen, write it down, ship it.
A simple process, done carefully. Here’s what working together looks like, and where AI fits in.
The process
Three steps
- Step 1
Listen
We start with your customers and your sales calls. That’s where the real reasons people buy (and don’t) show up.
- Step 2
Write it down
One page of positioning and messaging that sales, product and marketing all agree on before anything gets made.
- Step 3
Ship it
Launches, campaigns and sales material built from that page. Then a plain report: what worked, and what we’re testing next.
Working together
Three ways to start
- Project
A fixed piece of work
A clear scope and end date. Positioning and messaging is the most common place to start.
- Launch
One launch, start to finish
From the launch plan to the readout afterward, for a product, feature or new market.
- Ongoing
Your marketing team, part-time
A monthly arrangement for companies that need senior marketing help without a full-time hire.
About the AI part
“We use AI where it saves time, and people where it matters.”
In practice
Marketing is the job. AI is one of the tools we use to do it well. It handles the slow parts: sorting through call transcripts, drafting variations, turning one asset into the five formats you need.
People handle the parts that decide whether marketing works: the strategy, the positioning calls, and the final wording. Nothing goes out sounding like a robot wrote it.
From you
What we’ll ask for
- 01
Access to recorded sales calls, or time with a couple of your reps.
- 02
Introductions to a few customers we can talk to.
- 03
One person on your side who can make decisions.
- 04
Honest answers about what hasn’t worked so far.
Get in touch
Tell us what you sell and who buys it.
We’ll tell you where we’d start.